Entrepreneurs evaluate their business plans to make sure that they are devoting their time wisely and investing their money wisely as well. In many cases, seeking other people's opinions about their plans is a smart decision. These opinions might identify opportunities or drawbacks the entrepreneur had not considered. In today's activity, students will learn about several start-up ideas from their peers. Finally, they will conduct SWOT (strengths, weaknesses, opportunities, threats) analyses about the business ideas and then apply the technique to evaluate their ideas.