How are everyday products designed to solve problems and appeal to customers? In this activity, students will survey people about products they buy at the grocery store and think entreprenurially about packaging, logos, and other aspects of product design. Students will also learn about a real, famous entrepreneur, Indra Nooyi, helping make the connection that real-life entrepreneurs have ideas and take steps to carry out those ideas, being thoughtful about every aspect of the product they create.

This activity was designed as Part 4 of 5 in a series created by VentureLab. Check out the "Intro to Entrepreneurship" lesson to see more.